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What the social posting calendar is for

The Social Posting section gives customers a calendar where they can write posts, pick platforms, attach media, and schedule or immediately publish across major social networks. Posts go out automatically at the scheduled time — no manual publishing required. Supported platforms:
  • Facebook
  • X (Twitter)
  • LinkedIn
  • Instagram
  • TikTok
Social Planner — month calendar view in the customer whitelabel portal, with Today navigation and a New Post button in the top-right.

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Prerequisites

  1. The customer must have active portal access.
  2. The partner must have connected at least one social account via the Integrations settings.
  3. The customer’s Docs & Media feature should be enabled if they want to attach images from the media library.

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Scheduling a post

  1. In the customer portal, navigate to Social Posting (or the calendar view in the marketing section).
  2. Click New Post or click a day on the calendar.
  3. Write your post copy in the text editor.
  4. Select one or more platforms to publish to.
  5. Optionally attach an image from the Docs & Media library (for platforms that support it).
  6. Set a publish date and time.
  7. Click Schedule.
The post appears on the calendar and will be published automatically at the scheduled time.
New Social Post modal — Platform picker, Content textarea (5000 char limit), optional Link URL, Media drop-zone with Choose from library link, and Schedule Date & Time picker.

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Immediate publishing

If you want to publish now rather than schedule, set the date/time to the current moment (or click Publish now if available). The platform checks for due posts every minute or two, so posts set within the next couple of minutes publish near-instantly.

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Editing and deleting scheduled posts

  • Click a scheduled post on the calendar to edit its copy, platforms, or schedule time.
  • To cancel a post before it publishes, open it and click Delete.
  • Posts that have already been published cannot be recalled.

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Platform-specific notes

PlatformImage supportCharacter limit
FacebookYes~63,206 chars
X (Twitter)Yes280 chars
LinkedInYes3,000 chars
InstagramRequired2,200 chars
TikTokVideo (future)2,200 chars
Instagram requires an image or video — text-only posts are rejected by Instagram’s API. Attach a file from the media library before scheduling an Instagram post.

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Publishing via agents (MCP)

AI agents that hold a customer-scoped MCP token can also create and schedule posts programmatically using the built-in tools:
  • SOCIAL_POST_PUBLISH — publish immediately to specified platforms
  • SOCIAL_POST_SCHEDULE — schedule a post for a future date/time
  • SOCIAL_POST_LIST — list upcoming scheduled posts
These tools are only exposed to agent tokens with social scope. See MCP tool modes for details on how agents discover and call tools.