Customer credit plans

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What Customer Credit Plans are for

Customer Credit Plans allow you to create credit packages that customers can purchase directly from their whitelabel portal. This enables self-service credit purchasing without manual intervention. Use this when:

• You want customers to buy credits on-demand
• You offer multiple pricing tiers
• You use AI Credit-based billing

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Where to find it

1. Open Settings.
2. Scroll to the Customer Credit Plans section.
3. Or navigate to Settings → Customer Credit Plans (if separate page).

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Prerequisites

Before creating credit plans, you need:

1. Not on Free Forever plan – Credit plans require a paid plan (Starter, Pro, or Enterprise)
2. Stripe Connect configured – Payment processing requires Stripe
   • Connect Stripe account
   • Complete onboarding
   • Enable charges

If prerequisites aren’t met, you’ll see an upgrade prompt or Stripe setup instructions.

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Create a credit plan

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Basic credit plan

1. Click Create Credit Plan.
2. Fill in the plan details:
   • Name – Display name (e.g., “Starter Pack”, “Pro Bundle”)
   • Credits – Number of credits in the package (e.g., 1000, 5000, 10000)
   • Price – Dollar amount customers pay (e.g., $49,$199, $899)
   • Description – Optional details about the plan
3. Toggle Active to make it visible to customers.
4. Toggle Popular to highlight it (only one plan can be popular).
5. Click Create.

The plan is now available for customers to purchase in their portal.

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Plan pricing strategy

When setting prices, consider: Cost-plus pricing

• Calculate your actual credit costs
• Add your desired margin
• Set competitive pricing

Example:

• 1000 credits cost you $30
• Add 60% margin = $48
• Round to $49 for clean pricing

Tiered discounting

• Small package: $0.05 per credit
• Medium package: $0.04 per credit (20% discount)
• Large package: $0.03 per credit (40% discount)

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Manage existing plans

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Edit a credit plan

1. Find the plan in the Credit Plans list.
2. Click Edit.
3. Update any fields (name, credits, price, description).
4. Save changes.

Note: Editing a plan doesn’t affect credits already purchased by customers.

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Activate or deactivate a plan

To deactivate:

1. Toggle the Active switch to OFF.
2. The plan disappears from customer portals immediately.

To reactivate:

1. Toggle the Active switch to ON.
2. The plan becomes visible again.

Why deactivate instead of delete:

• Preserve purchase history
• Seasonal offerings (e.g., holiday discounts)
• A/B testing different price points

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Mark a plan as Popular

Highlight your best-value plan to drive sales:

1. Toggle Popular to ON for one plan.
2. The plan displays with a “Popular” badge in the customer portal.
3. Only one plan can be marked as Popular at a time.

Best practice: Mark your most purchased or highest-margin plan as Popular.

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Delete a credit plan

1. Click the Delete button (trash icon) on a plan.
2. Confirm deletion.

Warning: Deletion is permanent and cannot be undone. However, existing purchases remain in customer history. When to delete:

• Plan was created by mistake
• Permanently discontinuing an offering
• Cleaning up test plans

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How customers purchase credits

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Customer view

In the whitelabel customer portal:

1. Customer navigates to Credits or Billing.
2. Sees available credit plans with:
   • Plan name
   • Credit amount
   • Price
   • Description
   • “Popular” badge (if applicable)
3. Clicks Purchase on desired plan.
4. Completes Stripe checkout.
5. Credits are automatically added to their account.

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Payment flow

1. Customer selects plan – Clicks Purchase button
2. Stripe checkout opens – Secure payment form
3. Payment processed – Stripe handles transaction
4. Credits added – Automatically credited to account
5. Confirmation email – Customer receives receipt (if email configured)

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Failed purchases

If a payment fails:

• Customer sees error message
• No credits are added
• Customer can retry purchase
• You can view failed attempts in Stripe dashboard

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Credit plan analytics

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Track plan performance

Monitor which plans customers purchase:

1. Go to Billing & Invoices or Analytics.
2. View credit purchase metrics:
   • Most purchased plan
   • Total revenue per plan
   • Average purchase value
   • Purchase frequency

Use this data to:

• Optimize pricing
• Retire underperforming plans
• Create targeted promotions

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How credit plans work

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Credit delivery

When a customer completes a purchase:

1. Payment validated – Stripe confirms successful charge
2. Credits added – Exact amount from plan added to customer balance
3. Transaction logged – Recorded in customer’s credit history
4. Balance updated – New balance reflects immediately in portal

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Refunds and adjustments

If you need to refund a credit purchase:

1. Refund in Stripe – Process refund through Stripe dashboard
2. Manually deduct credits – Use the customer’s Credits tab to deduct the amount
3. Add note – Document the refund reason in the transaction note

Automatic refunds are not currently supported - you must manually adjust credits.

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Best practices

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Plan structure

• Offer 3-5 plans – Not too many, not too few (analysis paralysis vs limited choice)
• Use psychological pricing – $49 instead of$50, $99 instead of$100
• Clear differentiation – Each plan should offer clear value differences
• Bundle discounts – Larger packages should have better per-credit pricing

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Naming conventions

Good names:

• “Starter Pack” - 1,000 credits
• “Pro Bundle” - 5,000 credits
• “Enterprise Package” - 10,000 credits

Avoid:

• Generic names (“Plan 1”, “Option B”)
• Confusing names (“Super Mega Ultra Plan”)
• Overly long names

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Pricing psychology

• Anchor with highest price – Show most expensive first to make others seem reasonable
• Popular badge – Nudge customers toward your preferred option
• Limited offers – Create urgency with seasonal or promotional plans

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Troubleshooting

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Cannot create credit plans

• Error: “Upgrade required” – You’re on Free Forever plan, upgrade needed
• Error: “Stripe not connected” – Complete Stripe Connect setup first
• Plans not saving – Check all required fields are filled

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Customers can’t see plans

• Verify plans are toggled Active
• Confirm customer has portal access enabled
• Check whitelabel portal is configured
• Ensure customer’s email domain is verified

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Purchases not completing

• Check Stripe account status (charges enabled)
• Verify webhook configuration
• Review Stripe logs for errors
• Confirm credit plan IDs match in database

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Credits not added after purchase

• Check transaction in customer’s credit history
• Verify webhook received from Stripe
• Manual adjustment may be needed
• Contact support if persistent

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Related pages

• AI Credit Management – Managing customer credits
• Stripe Connect – Payment processing setup
• Credits – Partner-level credit management